Vetty: Launching a brand that’s more than fluff
Subscription businesses have been all the rage in the States for some time, and with more and more hitting our shores in recent years, we’re starting to see some really cool brands emerge in the subscription space. One that we’ve loved working with? Vetty.
Launched by David Walker and veterinarian Leon Christensen near the beginning of December 2018, Vetty was born from a realisation that pet health is often easily forgotten.
“I wanted to do something in the ecommerce space, and always thought that a subscription model was a great business model,” shares David. “We started looking at pet food but after mulling it over we realised that pets need to be treated for fleas and worms at least four times a year – and everyone seems to forget when they’re due!”
After “mucking around” with free apps for a bit, David quickly realised that if they were going to build a website they wanted to do it justice in regards to clean, tidy, professional design. “Our biggest asset is our website, so we needed to nail it.”
Although they already had a web person on board, they needed a designer to create their brand – and were quickly referred to Tonia.