Increase in traffic = increase in business
The new website coincided with a raft of other activities designed to bring new visitors to the park – Facebook, Instagram, YouTube Channel, AdWords… Traffic to the website has increased hugely, including international visitors.
Mandy and James have been hard at work ensuring that the new website is getting all eyes on it. “The website just didn’t have a presence before. Now, when we ask our riders how they found us, the vast majority say Google. If you Google dirt biking in NZ these days, we’re the first thing to come up, which is great.”
However, just getting eyes on a website isn’t enough if the website doesn’t do its job of converting visitors into customers. Luckily, the new Thundercross Valley website is doing just that.
“It seems we’ve got the formula right and the correct info because we are not only getting far more enquiries, they’ve already decided they want to ride at the park when they make that enquiry,” shares Mandy. “It’s given us the right look and it’s clearly appealing, but it’s also pushed us up the ranks of website visitors and conversions, so it’s obviously hit the mark.”
In fact, traffic has increased so much that Mandy says the business has “exploded” and they simply don’t have time to book, register and induct all the riders coming through. Now Tonia is helping the team choose and integrate the right electronic systems to speed up previously manual systems that took up so much of James and Mandy’s time. The team are even looking at converting their woolshed into a café to meet visitor demand for refreshments and cabins around the farm for rider accommodation while they visit.
“Year on year, we’ve seen a huge increase in the number of visitors to the park. It’s given us much longer hours to work and longer to-do lists but it’s a nice problem to have!”