Another area of the site I love is the "What We Make" page. Using the existing packaging designs and making the most of their bold colour choices, the meal and soup menu section at the top of the page showcases the products in a crisp clear concise way. 

The picture tags jump the viewer down the page to more information on their product of choice and the vibrant background stacks really bring to light the playful, friendly, healthy nature of the brand. The nutritional information and ingredients lists are intentionally kept as images to maintain brand consistency and are able to be viewed larger as a pop-up with one click for those who may have trouble reading the initially smaller print. 

To balance the use of vibrant colour in the product packaging, the client and I decided upon a clean, white kitchen background image to feature across the headers for every page. This design showcases the brand in a manner consistent with all existing offline brand collateral.