Why a Good Brand is Better Than Good Products
When you buy from the likes of Farro or Lewis Road Creamery, you expect quality.
And why is that?
Because that is what their branding represents.
That is not to say that you should only buy from Farro. Places like Pak n Save or ranges of budget milk brands sare still needed by consumers.
You simply know that if you want a premium product, Farro is the place to get it.
Farro is more expensive and luxurious, somewhere you go for premium products and a premium experience, while Pak n Save is the place to go when you want to pick up the basics and save some dollars.
Both brands have a place in the market, they just speak to a different audience. And they do that through their branding.
Good branding has the power to connect your business with the right market.
Russell from Iron Soul recognised the need for good branding when he came to see us. We had already transformed the image of his first business, Visual Hardware, to match his three distinct product ranges.
Now it was time to showcase his new brand, Iron Soul. We helped him do this by creating an additional classy image and redesigning his website to incorporate his new range.