When we started working with Russell, he had an existing website for Visual Hardware that didn't portray how amazing his products were. Russell creates amazing sliding barn-style doors in a number of different colours and styles. Specifically, Russell wanted a main logo for Visual Hardware, the umbrella brand, with three sub-brands for his Urban, Classic & Aesthetic ranges.
We brainstormed together, honed in on his target market and created some clarity around who his brand is and the problems it solves for his audience. Then, we set to work redesigning his brand to showcase the right elements and to transform the perception.
“Before I meet Tonia my brand was very basic and possibly gave the impression to customers that I was cheap”
Russell and his gorgeous products certainly did not speak cheap to us, so we worked to elevate his image. By redesigning his website and giving him a space to showcase his products, we turned his branding around.
Once Russell began to see the impressive sales results from Visual Hardware, he decided to launch Iron Soul - the iron handles and hinges to accessorise the doors he already sold. This required a whole new element of branding, so we went through the process again with more impressive results!
Working with Russell was great and he felt the same about the process of working with us.
“I found the process very easy as Tonia helped me focus on the things that matter, which helped pinpoint my options.”