Crisp Graphics brings the eco-friendly, sustainable mattresses of NZ company, Fullair, to life with their judicious and personalised branding strategy.
Crisp Graphics wanted to capture the cyclical nature of the relationship between customer and earth. Beginning with the customer making virtuous purchasing decisions, the cycle continues on to making them feel good. Feeling good leads to great sleep, great sleep leads to feeling good, and feeling good leads to making virtuous purchasing decisions.
The logo represents the yin and yang concept of dualism, an idea born from ancient Chinese philosophy that describes how seemingly opposite or contrary forces can actually be complementary. The use of this concept ultimately reflects Fullair’s vision of a people and planet in harmony – a better sleep and a lighter footprint.
Crisp Graphics’ work with Fullair has since evolved into a larger ‘Phase 2’ project. This has seen Tonia helping with new elements, from coordinating a photo shoot and putting together a portfolio of product images to designing the posters, interior space and customer experience room for an upcoming pop-up store in Sylvia Park.
“Working with Tonia was a really simple process. After only one initial brief, she was able to accurately capture the essence of our brand, designing a look that related back and genuinely represented us. All of our feedback on her design is positive – we love it!”
Chris Wang, owner of Fullair